BOSTON — Ocean Spray Cranberries, Inc. is expanding into a new category of sparkling beverages with the launch of Wave, a line of naturally caffeinated sparkling waters made with fruit juice.
Wave is the cooperative’s first new launch of 2021. Developed exclusively for Walmart, it is available in strawberry-lemon, mango-passionfruit, mandarin-blackberry and cranberry-pineapple flavors, each containing 50 mg of caffeine derived from black tea.
The sparkling waters contain no added sugars and are free from artificial flavors, preservatives and sweeteners.
“Ocean Spray Wave bridges the gap for consumers who want a lightly caffeinated option — with the convenience and flavor of soda — but without the added sugars,” said Kim McAllister, director of innovation at Ocean Spray. “We are excited to share yet another product that innovates and diversifies our line of drinks and snacks beyond the juice aisle.”
Reflecting Ocean Spray’s focus on agile product innovation, Wave was incubated, developed and shipped in less than a year. It is the latest in a series of recent launches including B1U, a line of functional infused waters, and CarryOn, a line of CBD waters.
Ocean Spray Wave is available online and at Walmart with a suggested retail price of $4.98 per 8-pack.