BRONX, NY.  — Six brands have joined online grocery delivery service FreshDirect’s Rising Industry Producers and Entrepreneurs Program. Businesses include Doughnuttery, Mai Vino, Matriark Foods, Pure Mitti, Spoonful, and TerraNut.

The one-year pilot program aims to help brands seeking to grow in retail. FreshDirect will collaborate with emerging and diverse-owned businesses. In addition, businesses will learn how to adapt their strategies for e-commerce, connect with a FreshDirect category manager for one-on-one mentorship, and expand their customer base in the New York City and tri-state area.

“Since its inception, FreshDirect has worked directly with growers, producers and local food innovators to deliver the highest quality, freshest food — from best in-season produce, meat and seafood, to chef-prepared meals and shortcuts and special local finds,” said Dave Bass, managing director, FreshDirect. “We have a deep tradition of supporting our local food vendors and this new initiative enables us to discover new partners who are elevating and evolving the food and culinary landscape with their products and brands.”

FreshDirect is an online grocer that delivers fresh produce, prepared food, and grocery essentials.

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